The Facts and Figures of the New Canon SLR Camera

Released on the 1 September 2009, the EOS 7D is the latest digital SLR camera from Canon and has a manufacturer's recommended selling price of $1699, pitching it price wise against some of its direct competitors that are currently on the market.

With 18 mega pixels and a cropped sensor, the EOS 7D has an abundance of features, many of which haven't been seen on any of Canon's previous releases.

For instance, the 63 zone metering system, iFLC (standing for Focus, Colour and Luminance) is one of the most popular additions that the camera sees. Looking at the colour of the light, as well as how bright it is, it combines this with data from the focusing sensors to create the best image possible.

One of the features that has been particularly well received by customers is the new Quick Control button. Located just left of the eyepiece, when it is pressed, several of the most common settings that are amended are displayed on the camera's screen, from exposure compensation to ISO levels, meaning that they can be changed both quickly and easily.

As would be expected, due to the almost synonymous feel that video has had with digital cameras in recent years, the EOS 7D has the capability to shoot video. However, not content with standard quality, Canon have allowed those who use this camera to video in 1920x1080 High Definition. Coupled with the option of 60fps to 24fps, depending on the quality of the video, the EOS 7D can act as a competitive video recorder, as well as being a great SLR.